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Key Account Management in practice

Date: 13. 3. 2017
Start time: 13:50
End time: 15:10
Organizer: Ekonomická fakulta
Place: T10P218
Coordinator: Ing. Zuzana Huliaková
Goal: The aim of the lecture is to present real practice of key account management in businesses on example of Procter & Gamble Slovakia.
Category: Prednášky
Language: slovenský
Summary:
Topics:Customer relationship managment (CRM), importance of CRM on B2B markets – different approach, key account management in practice, who are company’s key accounts
 
Contact Person
Name: Zuzana Huliaková
Title: Ing.
Organization: Ekonomická fakulta UMB -KEMP
E-mail:
zuzana.huliakova
Phone: 048/446 2314

Responsible: Vice-dean for Development | Last updated: 15. 8. 2017 | Updated by: Administrátor