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Marketing Management of Business

Master degree of study
Study form: full-time
Place of study: Banská Bystrica
Plan of admitted students: 30
Study plan MMB

The programme "Marketing Management of Business" seeks to develop students’ competence in exact analytical methods, abilities to identify factors determining the development of a business and its environment, to identify a market opportunity, to estimate the threats and the potential consequences for the business, to manage the offer so as to seize the opportunity. It trains students in problem solving skills incorporating a systematic approach based on competency in decision-making methods, which requires integrating knowledge of management, operational management, organization of managerial work, marketing in the domestic and world markets, finance, quality management and human resources. At the same time, the programme trains students to take a strategic thinking approach, to foresee phenomena, and with the use of mathematical-statistical methods to quantify the effects on the business. The programme prepares professionals in the middle and top management of small and middle businesses, in bodies of state and local administration in the areas of sole trader business, vocational schools, and project and consultancy organizations.