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Teacher(s): Vaňová Anna, doc., Ing., PhD.
Aim: Marketing communication as a tool of marketing mix of territorial marketing. Creating marketing communication strategies of territories and their specifics: planning marketing communication of territories; importance of cooperation and partnerships. New trends in marketing communication of territories. New forms of analyzing the needs and communication habits (generations X, Y, and Z). On-line marketing communication of territories. Classical and modern trends of marketing communication mix. Creating and presenting the image of a territorial brand. Creative communication of a creative city. Print presentation of a territory. Video presentation of a territory. Role and importance of event marketing in marketing communication of territories. Using new information technologies in marketing communication of territories.  

More information about this course you can find in lms system Moodle 2