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Teacher(s): Vaňová Anna, doc., Ing., PhD.
Aim: Marketing of territories as a tool for development of territories. Territory as a space for territorial marketing activities. Territory and its characteristics. Specific features of a territory from the marketing point of view. Marketing factors in the territory development. Subjects of territorial marketing. Market of the territories. Marketing mix tools: Territory as a product. Specific features of a territory as a product. Price of a territory. Accessibility of a territory. Human factor in the territorial marketing. Marketing communication. Preparation of a marketing plan. Concept stage. Analysis stage. Planning, methods and tools of marketing survey. Analysis of marketing environment. Market analysis. Market segmentation. Target segments in the territorial marketing. Analysis of the competition. SWOT analysis, methods in evaluation SWOT analysis, synthesis. Other forms of analysis evaluation. Strategy stage, implementation stage, stage of evaluation, revision and feedback. Specific features of marketing of a village, town and region. Marketing driven organisation.  

More information about this course you can find in lms system Moodle 2