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Aim: Marketing management of territory. Specifics of strategic marketing planning of territorial development. Basic marketing strategies of territorial development. Life cycle of a territory. Strategies of marketing mix tools, trends and innovations. Methods of evaluation and selection of product-market combinations (municipality, town, region). Identification, evaluation and criteria of competitiveness of a territory on basis of marketing mix tools. Global and regional index of competitiveness. Potential vs. real competitive advantage in a territory. Basic approaches to research of the competitive advantage and its types. Marketing factors and characteristics of the competitive advantage. Marketing competitive strategies of territorial development. Strategies aimed at building the image and the brand of a territory (national, regional, local). Marketing strategy aimed at attracting tourists, investors and entrepreneurs in tourism. Marketing strategy aimed at attracting entrepreneurial, and investment subjects. Marketing strategy aimed at attracting new inhabitants, and retention of current inhabitants. Strategies of market position of a territory.  

More information about this course you can find in lms system Moodle 2