Marketing Strategies


Teacher(s): Ďaďo Jaroslav, prof. Ing., PhD.
Táborecká Janka, doc. Ing., PhD.
 
Aim: To enhance knowledge of students in the area of strategic marketing management. To provide students with the skills required to evaluate critically strategic market opportunities in relation with market offer generation. To adopt principles of marketing strategies creation and implementation.  

More information about this course you can find in lms system Moodle 2

Responsible: Head of the Department | Last updated: 27. 5. 2013 | Updated by: Administrátor