Teacher(s): Ďaďo Jaroslav, prof. Ing., PhD.
Táborecká Janka, doc. Ing., PhD.
Aim: To adopt basic information about marking tools and marketing activities in firm. To learn how to make basic marketing activities: marketing analyse, market segmentation, targeting, positioning, and marketing planning.  

More information about this course you can find in lms system Moodle 2

Responsible: Head of the Department | Last updated: 27. 5. 2013 | Updated by: Administrátor